For investors nervous about Ford's potential lateral move into EREVs with the F-150 Lightning, this should help calm the anxiety.

Jim Farley says Ford misread post-COVID demand for the F-150 Lightning as the company shifts to a new EV strategy ...

Ford made, to put it lightly, a misstep on EVs. In his five years at the company, CEO Jim Farley is willing to acknowledge that. How can he not, with a $19.5 billion write-down largely as a result of ...

For most of the last decade, the electrification story at Ford Motor Company was defined by one vehicle above all others. The F-150 Lightning was supposed to be the electric future of America’s ...

After pouring billions into its first wave of electric vehicles—and losing billions more —Ford has begun a comprehensive rethink of its EV strategy.

The American pickup segment is undergoing one of its biggest changes, shifting from the rumble of V8 engines to the silent surge of high-voltage batteries. At the center of this revolution is the ...

When did the modern off-road movement really kick off? That tipping point in which everyone became obsessed with ruggedizing all the SUVs and crossovers on the market, from Honda CR-Vs to the ...