The 4 Ps are the key factors in marketing a product or service to consumers: product, price, place, and promotion. They are also known as a marketing mix.

The marketing mix framework has been the preferred and dominant marketing model since it was introduced around 60 years ago. It was THE FIRST marketing model that all us marketers learnt in marketing ...

In the 1950s when the science of marketing as we now know it was still at an early stage of development, frameworks were formulated to manipulate and exploit market demand. The most enduring of these ...