Paramount Advertising will be using the open-source identity graph -- Unified ID 2.0 (UID2) -- to transact advertising deals across its channels. The identity graph -- started up by advertising demand ...
Advertising done right, ignites the economic fuel to drive content creators to produce high-quality, innovative forms of content that resonate with viewers. Out of all industries, advertising has been ...
On Wednesday, the identity management and ID resolution provider announced that it’s joining Unified ID 2.0, the open source industry initiative that was initially kicked off by The Trade Desk to ...
New solution gives brands cross-platform view of actual purchase behavior, not just clicks and impressions from one retailer SAN JOSE, Calif., Jan. 6, 2026 /PRNewswire/ -- PayPal (PYPL) today ...
SAN FRANCISCO, June 12, 2025 (GLOBE NEWSWIRE) -- PubMatic (PUBM) (Nasdaq: PUBM), an independent technology company shaping the future of digital advertising’s supply chain, today announced a ...
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