Take $25 billion in wasted B2B marketing spend and divide it by one $8 million Super Bowl ad. You get about 3,125 30-second ...

In an era where B2B buyers are under increasing pressure to prove ROI amid stricter privacy regulations, fragmented buyer journeys, and declining trust in third-party data, Vereigen Media, is taking a ...

Ads360 applies AI-assisted optimization, audience building, and sequencing to ensure advertising efforts remain aligned with ...

HubSpot data shows B2B buyers are more active — not less — during Super Bowl week, making it one of the most underused ...

Gabriel Marketing Group (GMG), a leading public relations agency for high-growth B2B technology companies, was named one of Expertise.com ...

SAN FRANCISCO, Jan. 21, 2026 /PRNewswire/ -- Channel99, the AI-powered B2B marketing performance platform, today announced the launch of Paid Search Optimization, a new capability designed to help B2B ...

Reaching business decision makers and influencers with effective marketing can be the difference between commercial success and failure. As we go deeper into an age where economic uncertainty looms, ...

Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...

Over the years, influencer marketing has become a significant trend. In B2B IT services marketing, there are different stakeholders who have a considerable ability to influence customer behavior.

PMax for B2B depends on conversion signals, market size, and tolerance for automation. Learn when it’s worth testing.