Are B2B marketers effectively driving business growth, or are they struggling to gain the trust of finance and sales teams? Our latest report, created in partnership with Endeavor Business Media, ...

Adobe Journey Optimizer (AJO) B2B Edition, part of Adobe Experience Cloud, is now generally available and will activate generative AI to identify and personalize experiences to ‘buying groups’—the ...

How B2B marketing leaders prioritize under pressure, align with business outcomes, and make confident trade-offs that drive revenue.

Planning challenges persist. B2B marketing strategy often struggles with fragmented tools and data, which makes it hard to track and manage plans across systems. AI for efficiency. While AI can help ...

Many SaaS product owners are often confused with strategizing for a SaaS product's growth and success. With so much information on the World Wide Web and with many generative AIs recommending ...

Is B2B lead generation feeling like a one-sided conversation? You’re not the only one who’s noticed. Despite access to more channels than ever to connect with leads, a survey by Exclaimer (an email ...

In the B2B world, success begins with truly understanding your audience and cultivating strong, lasting relationships. Start by creating detailed profiles of your target audience, including their job ...

FMNs are reshaping B2B marketing by using real transaction data — not surface-level intent — to find leads that are actually ready to buy. The post Why B2B marketers need to be using financial media ...

To overcome the curse of knowledge and craft messages that resonate, B2B leaders and marketers must embrace simplicity and clarity in their communication. Seek writing partners who have a proven track ...

HubSpot data shows B2B buyers are more active — not less — during Super Bowl week, making it one of the most underused ...

CAMBRIDGE, Mass.--(BUSINESS WIRE)-- According to Forrester’s (Nasdaq: FORR) 2025 B2B marketing and sales predictions, as Millennials and Gen Z buyers drive purchasing decisions, more than half of ...

The Business-to-Business or B2B business model refers to a commerce transaction between businesses. In this model, one business provides products or services to another business, as opposed to selling ...