BTS's comeback concert held in Gwanghwamun on the 21st proved the 'BTSnomics' effect of revitalizing the local economy.

When the first chords echoed across Gwanghwamun Square and a sea of purple light sticks pulsed in unison, thousands of fans ...

Maria Herrera, a dedicated BTS fan, embodies the global phenomenon of 'BTSnomics,' as fans worldwide contribute significantly ...

The return of the world's biggest boy band BTS after their almost four-year hiatus looks set to be a major money-spinner -- ...

The return of the world's biggest boy band BTS looks set to be a major money-spinner — we take a deep dive into BTSnomics to ...

Three days before the group BTS's return performance, on the 18th, despite the gloomy weather with a steady spring rain, ...

The BTS performance at Gwanghwamun Square, staged on a scale described as a “national festival,” concluded safely in an ...

It is estimated that HYBE, the agency of BTS, paid less than 100 million won for the use of public spaces in downtown Seoul ...

Expected economic impact of 100 trillion won from entire tourDomestic and international institutions have calculated the ...

This K-pop group’s return after a hiatus doubles as a masterclass in behavioural economics. Regardless of the music’s quality ...

Seoul was awash with the signs: BTS is back. Landmarks were illuminated. Museums launched exhibitions. Stores rolled out ...