First off, what is a perm? A perm (short for permanent hairstyle) uses chemicals to change the texture of your hair. The process involves breaking down the molecular bonds in each strand and resetting ...

After a long stretch of pin-straight, glass-hair trends, the perm has waltzed right back into the spotlight—and this time, it’s softer, healthier, and far less terrifying than the 1980s spiral ...

FARGO - We've all heard the horror stories - a ringlet perm gone wrong, resulting in a frizzy, fried, crunchy hairstyle for months to come. While the thought of an '80s-esque perm may be terrifying, ...

Root perms target the initial 2-3 inches of hair to enhance volume or texture using chemical solutions. Korean root perms subtly boost volume at the roots and are ideal for people with straight or ...