The entrance to a mall-based Banana Republic store in the eighties. With a vintage safari jeep at the entrance, and palm trees sprinkled throughout, I couldn’t wait to shop for my Australian schoolbag ...
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Repositioning Banana Republic to Regain Relevance
Banana Republic has been hanging in for decades, seeking to reconnect with consumers through a succession of repositionings, from the original safari style to serious careerwear to business casual, ...
It’s no secret that all things old are new again—from ’80s-inspired looks to just about every ’90s trend we swore would never come back in style—and throwback vibes are popping up everywhere you look.
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