For more than a century, the billboard business depended on printing. Today, that relationship is beginning to unravel.

In a landmark transaction in July, Baton Rouge-headquartered Lamar Advertising Co. acquired Tempe, AZ-based Verde Outdoor using the first-ever UPREIT deal in the billboard industry. Rather than opting ...

From Formula E race promotions to personalized “Happy Birthday EJ” displays, Mobile Billboard Global powers nationwide ...

The best billboard ads are made to make a big impact, stopping passersby in their tracks. Whether it's through clever copy, dynamic visuals or guerrilla marketing tactics, these larger-than-life ads ...