Businesses today want promotional apparel that balances style, function, and brand impact. Our 2026 collection delivers ...

This year we saw some major changes to several Big Pharmas’ names, logos and corporate branding and alongside this a slew of biotechs decided to change their names completely. Can we expect this to ...

Geographic location is often the first point of contact that customers, employees, and stakeholders have with a company. It sends a message about the company’s values, target market, and business ...

MIAMI, Dec. 31, 2025 /PRNewswire/ -- Digital Silk, a digital agency focused on creating brand strategies, custom websites, and digital marketing campaigns, is examining four key signals indicating ...

The branding of a company is the first thing that a client or customer will come across when seeking services. It may be in an advert, it may be on a letter or a website, it might be on a shopping bag ...

For America's big brands, there is little profit in the culture wars: It is simply too easy to lose customers by taking sides in the country's political debates. But as Cracker Barrel is finding out, ...

Remember when a polished corporate message was all you needed to win over your audience? Those days are gone. People are ...

I make no bones about my view on the importance of a corporate brand. Experience, observation and the reality of accounting all attest to the value of corporate brand, a topic I wrote about previously ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. For years, most franchise and multilocation businesses have followed a formula: establish a ...

Ocular Therapeutix, Inc. has announced the launch of its new corporate branding and website as part of its transformation into a retina-focused company. The new logo emphasizes visual accessibility ...

Designed with visual accessibility at its core, the logo is science-based, transformative, and joyful. The circular “O” represents the eye and the retina, while the full-spectrum color palette ...