Has any other acronym done as much damage to marketing effectiveness as ‘KPI’? The KPI is coveted everywhere as a thing of gargantuan significance, but as with all pieces of jargon, it gets massively ...

Marketers aren’t always sure how to prove their value and keep their job. This post will help you figure out what your bosses care about and how you can show the value of PPC on a dashboard. People ...

Sanjay M. Patel is founder and chief executive officer of Practice Pro, a leading developer of therapy practice management software that helps clients develop more efficient practices, engage ...

Lucknow: Aiming to ensure transparency and impart quality education, the state govt will now monitor the functioning of state and private universities through a quarterly Key Performance Indicators ...