Search remains an important piece of the advertising mix, but evolving consumer preferences — particularly among younger demographics like Gen Z — have spurred more brands to rethink their strategies ...

Discover how TikTok Search Ads can boost your holiday marketing strategy by targeting high-intent consumers with engaging, intent-driven video ads. TikTok Search Ads allow brands to reach users during ...

TikTok's move into travel-specific advertising signals its growing influence in the sector and challenges the perception that it's just for Gen Z dance videos. TikTok said Thursday it’s in the process ...

TikTok is the latest tech company to incorporate generative AI into its ads business, as the company announced on Tuesday that it’s launching a new “TikTok Symphony” AI suite for brands. The tools ...

If you think TikTok is just for teens, think again. Here are my hacks on how you can give your business a boost on this platform. TikTok ads now offer low-budget, AI-optimized campaigns that generate ...

Vermont Business Magazine Burlington-based Fluency announced Tuesday its partnership with TikTok to scale its new TikTok Automotive ads category. Fluency has built a Digital Advertising Operating ...

Last night, TikTok hosted the TikTok Ad Awards 2025 at KAFD Conference Center, in Riyadh, bringing together brands, agencies, and creators from across the METAP region including UAE, Saudi Arabia and ...