LEGO took centre stage ahead of the Miami Grand Prix when all 20 drivers take part in the drivers’ parade – in fully-drivable LEGO cars. Earlier this year, Motorsport.com visited one of the company’s ...
MIAMI GARDENS, Fla. — One of the biggest attractions at the 2025 Formula 1 Miami Grand Prix has been Lego’s display of 10 life-sized cars built with nearly 400,000 pieces each. That’s right – nearly ...
Real Formula 1 drivers like Charles Leclerc and Lando Norris sat behind the wheels of these playful machines. They took the LEGO cars for a spin around the Miami circuit, giving fans a unique sight: ...
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Brick trophies, a life-size pink Cadillac and a team sponsorship: Why Lego is going all in on F1
In the nearly year since Lego and Formula 1 launched their partnership, the collaboration has bolstered fan engagement and the demographic reach for both brands. Lego has introduced meticulously ...
The life-size LEGO Formula 1 cars hit the track at the Miami Grand Prix, leaving fans with a jaw-dropping response. Fans wait in line to take photos of a life-sized LEGO McLaren F1 car in the Grand ...
Once again there is a life-size Lego car and a Hot Wheels display at the Canadian International AutoShow. This time there are ...
Do you have someone in your life with no place for a project car but who still itches to get their hands on a fresh build? Or is there a young enthusiast that you’d love to help explore their passion ...
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