The thought of spending nearly $1500 for custom-fit putter can cause quite the sticker shock. After all, despite being the club players hit the most number of shots with in a round, putters are rarely ...

Golf is so much more than a mental and physical sport. There’s nothing like standing on the green, the pin just far enough to make you squint, with the ball sitting there waiting for the winning swing ...

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There is no one out there who is making putters that look like the putters L.A.B. Golf is making, and the popularity of the company’s product in spite of that is definitely something to note. L.A.B.

The LAB GOLF OZ.1 HS is the putter everyone seems to be whispering about in 2025, so I took it to the course to see if it ...

"Zero-torque" putters caught fire in 2025 with major validation on the PGA Tour and a huge adoption in the recreational game.

In this video, we compare L.A.B. Golf putters to the legendary Scotty Cameron models. Discover if L.A.B. Golf is the new go-to for feel, forgiveness, and performance on the greens. #LABGolf ...

The days of golf fans wanting to cover their eyes while watching Will Zalatoris’ looping putting stroke may be over. Or, at least, Willy Z hopes so. Zalatoris, who ranked 103rd in strokes ...

Forbes contributors publish independent expert analyses and insights. Scott Kramer covers golf and luxury technology. Perhaps the hottest trend in golf equipment right now: Zero torque putters.

Forbes contributors publish independent expert analyses and insights. Spring is here, an epic Masters tournament kicked off golf season, and temperatures are rising from coast to coast. Every season ...