Content Marketing Executive at Lead Forensics and a digital marketing, content and social media enthusiast. Lead Forensics is the UK's No. 1 website intelligence solution that can turn unknown website ...

Salesforce is a provider of customer relationship management (CRM) software. The company’s sales, service, marketing and cloud platforms are rated as ‘best in the market’ by Forrester and Gartner. The ...

The outlook toward lead nurturing and acceleration strategies isn’t exactly glowing: 51% of survey respondents to the “2024 Lead Nurturing & Acceleration Benchmark Survey” believed their lead ...

Nurturing campaigns are essential for keeping people who visit your site but aren't ready to immediately buy engaged with your brand. There are various types of nurturing workflows based on who you ...

Every day, it seems we are exposed to ads everywhere we turn, making it more challenging than ever to stand out in a crowded inbox or social media feed. We don’t just need visibility; we need ...

As the founder and CEO of an agency specializing in B2B lead generation, I often encounter companies wondering why their lead-generation ad campaigns aren't getting them the desired results. The truth ...

Across the board, the sentiment toward lead nurturing initiatives was — unfortunately — negative: 51% of survey respondents to the “2024 Lead Nurturing & Acceleration Benchmark Survey” believed their ...

With decision cycles spanning three to six months and involving up to or even over a dozen stakeholders, the most effective B2B marketing teams are adding high-impact channels to their marketing mixes ...

It’s the era of engagement. B2B Marketing is no longer about marketing and selling on a business-to-business mind-set; we’re marketing and selling to humans. On the flipside of this though, B2B ...