Lego's controversial wave of tech-enhanced 'Star Wars' sets are getting into people's hands, and showing the premium being ...

These are the most interactive bricks in the universe.

The SMART brick is also compatible with all LEGO bricks, even ones outside the sets offered during this launch. Of course you ...

A yellow LEGO duck had another LEGO block with a black body and transparent material attached to it. After shaking the duck 2-3 times, a yellow light—matching the duck’s color—turned on in the ...

With the Smart Brick, Lego is launching a building block that makes building more interactive with sound and lights. — Photos: Lego/dpa Danish toy maker Lego has unveiled what it says is one of the ...

When you think of Lego video games, your mind likely jumps to one of the numerous Lego films or franchise spin-offs. Maybe The Lego Movie games, or Lego Harry Potter, Lego Batman, or Lego Star Wars.

After decades of collaborating with external partners to create Lego-branded video games, The Lego Group established its own internal development team several years ago. That team was Light Brick ...

The LEGO brand has seen no shortage of video game adaptations, as seemingly every major entertainment property has taken the LEGO world for a spin. That said, there’s something compelling about the ...

If you spotted a Lego Smart Brick on a table, you wouldn’t think anything of it. Well, apart from, “Who left a Lego brick on this table?” And perhaps, “At least it wasn’t on the floor, because ...

LAS VEGAS—Lego’s newest Luke Skywalker mini figurine can make lightsaber sound effects all on its own. The Lego Group is making its CES debut by launching a new lineup of toys called Lego Smart Play.

Lego is finally moving into the 21st century by introducing its very first 'smart brick' - its first major new design in 50 years. The new bricks have miniscule micro chips inside them - smaller than ...