A website can lose not only visitors but search engine rankings as well if the search engine is not able to follow URLs to that site. It is therefore essential to get the redirects correctly in place.

Google’s John Mueller offered insights about how Google treats a popular black hat link building trick. His answer deflated the benefits of the strategy and also gave insights into how Google’s ...

Hyperlinks pointing to pages that don't exist on your site are known as broken links. If a user clicks on such a link, they get a 404 error page. Fixing broken links ...

Few webmasters or online marketers possess a deep understanding of the redirects can affect web traffic. It’s not a sexy topic, and people often view it as too basic for meaningful discussion. As a ...

Redirects are a critically important part of running a successful website, but too often there is little care given to the process of managing them. Without redirect management, you may see important ...

Every Web surfer has probably experienced a link redirect. In a link redirect, clicking on a hyperlink on a Web page takes you to a totally unexpected destination. This can happen even if you hover ...

Google's John Mueller said that while 301 redirects are not seen by Google as links, the links pointing to the redirected page can pass through to the destination page. But 301s are primarily used for ...

We know that links pointing to pages that do not exist, that 404 or some soft 404, are links that are not counted by Google - that is not new. But John Mueller of Google spoke about how sometimes you ...

Phishing attacks taking advantage of what are known as unvalidated redirects on Google Meet and Google DoubleClick platforms increased 85% between this year's first and second quarters, a new analysis ...

In January 2021, the antifa.com URL began redirecting users to whitehouse.gov, the official website for the newly inaugurated U.S. President Joe Biden. Previous versions of the redirect link pointed ...