Michael McLaren has been named CEO of MRM//McCann, the customer relationship management (CRM) agency that is part of Interpublic’s McCann World Group. McLaren succeeds Bill Kolb, who was promoted head ...
McCann Worldgroup has promoted Kate MacNevin to global CEO at its CRM unit MRM//McCann. Previously MacNevin was president and chief operating officer and has led the agency in that role. The global ...
Wells Fargo had a problem. Customers weren’t walking into retail banks, making them less likely to apply for mortgages or credit cards. The solution was to stitch together multiple tech platforms to ...
MRM has annouced Jonathan Beh as chief executive officer for China, effective from 1 September. He will be based in Shanghai, and report directly to Ghassan Harfouche, President of McCann Worldgroup ...
MRM appointed as digital agency-of-record for Maybelline New York; L'Oreal Paris Men Expert in China
MRM, with the support of McCann Worldgroup, is believed to have pitched against Razorfish in the L'Oreal Paris Men Expert pitch and Razorfish and OgilvyOne in Maybelline New York pitch. MRM has been ...
Two years ago, CRM and digital agency MRM//McCann was in a tough place. CEO Michael McLaren stepped down in May 2016, just two months after the agency lost Verizon’s digital account. But things turned ...
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