Drug samples used to be de rigueur for the majority of pharmaceutical sales calls. As new data show, the goal of getting samples into the hands of doctors or patients is falling out of favor, and the ...

That’s where experiential marketing comes in. It’s all about creating these cool, hands-on moments that stick with people ...

A passionate marketing professional with over 15 years experience. I love sharing marketing tips and learning about new ideas and fresh approaches. Giving away something for free probably doesn’t seem ...

A marketing plan serves more than one purpose. While it's important to have a plan to guide your marketing efforts, your plan also "markets" your company to investors -- interested potential partners, ...