Fueled by national elections in more than a dozen countries and mass tune-in for the Summer Olympics in Paris, global media consumption rose 2.4% in 2024 but it is heading for a fall. That’s one key ...
clout that clients are looking for in their media agencies. Which is probably what's driving IPG's quest to get bigger faster, with its plan to set up Magna Global. The new entity is expected to drive ...
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