These three forces—intelligence, elasticity, and connection—are converging into a new operating model for marketing. AI is ...

Overwhelmed by the explosion of digital marketing tools? Discover the leading and up-and-coming martech tools for AI, engagement, analytics, and more in this free report. Sponsored by Snowflake. This ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. Modern marketing moves fast. Campaigns need to be agile and ...

"Mad Men" is a term coined in the 1950s to describe New York's Madison Avenue advertising executives, recently brought to the fore in the popular TV show of the same name. In the compelling world of ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Nowadays, it's simply unacceptable not to be modern in business. It feels like there's a ...