O2 has found itself on the wrong end of an adjudication from ad watchdog the Advertising Standards Authority (ASA) after rival operator Vodafone filed a complaint. Vodafone's gripe with the recently ...

O2 has found itself on the wrong end of an adjudication from the Advertising Standards Authority (ASA) after Vodafone filed a complaint. Vodafone's gripe with the recently acquired company relates to ...

Markus Haas, CEO of Telefónica Deutschland, pictured at the headquarters of mobile communications provider Telefónica (O2). The head of Munich-based mobile phone operator O2 sees his company on the ...

In response to O2's recent advertising faux pas where it was forced to pull a promotion north of the UK border promoting England's Rugby World Cup campaign, Caledonia Best has issued its own cheeky ...

O2 has released a poignant film highlighting the experience of people living with data poverty during the festive season. The scenes are drawn from real stories, featuring a young man working in a ...

Emboldened by EE's pronouncement that it was looking at network-level ad blocking, fellow carrier O2—which has around 24 million mobile customers—has come out of the closet to say that it's toying ...

UK music star Tinie Tempah has given a performance to just one lucky fan for an O2 ad campaign premiering tomorrow night during Britain's Got Talent. Katie Hobbs, 21, from Southampton, was the only ...

U.K. carrier O2 is the latest tech firm to throw its hat into the ad-blocking ring, telling Business Insider it’s actively testing a technology that can block mobile ads at the network level. “We are ...

O2's current level of advertising to its low-end customers is hopeless - it texts me roughly daily with adverts for cars and sports betting. Mobile advertising is a horrible user experience at the ...