While drivers tend to overlook tires until they need to be replaced, companies like Pirelli obsess over them. Constantly improving and iterating, Pirelli is now introducing a tire to market that ...

Pirelli has launched its first full production tires with over 70% bio-based and recycled materials. The new line of P Zero tires was developed for Jaguar Land Rover, and include Forest Stewardship ...

The Continental Tires business unit of Germany-based Continental AG has reached a long-term purchase agreement with Pyrum Innovations to provide Continental with recycled-content carbon black (rCB) to ...

The full article, The Many Lives of Recycled Tires: From Rubber Waste to Useful Products, provides further insights from Tire Recycling Expert Kimberly McCulla of Kentuckiana Tire Recycling in ...

Tires don't last forever. Once the tread wears down sufficiently, it can become a safety issue, with motorists unable to get adequate traction on the road's surface. The problem is that the rubber ...