A new telephone survey experiment finds that, despite major structural differences, an opinion poll drawn from a commercial voter file can produce results similar to those from a sample based on ...

Survey researchers increasingly recognize that a single survey of the general public can rarely represent the views of small groups of Americans. Such surveys frequently have too few interviews with ...

Data collection is the process of gathering and measuring information used for research. Collecting data is one of the most important steps in the research process, and is part of all disciplines ...

Power analyses and sample size calculations are important parts of many research projects. Often, before data are even collected, it is necessary to calculate and justify the required sample size for ...

The IRB is responsible for evaluating proposed research to ensure adequate provisions to protect the privacy of participants and to maintain the confidentiality of data. Research involving human ...

Consumers love free samples. And while retailers and manufacturers recognize sampling as an important marketing strategy, until now few understood sampling’s effectiveness. PromoWorks commissioned an ...

Businesses must future-proof themselves to endure an ever-changing economic landscape. Focusing on creating value both internally and externally through strategic planning is crucial for a brand's ...

Blobfish International, 10 years into its business, has been utilising and refining data-led sampling as a means to engage customers to brands. Founder Nicolas Cann established Blobfish in 2015 to ...