Samsung Ads has announced it will provide marketers with direct programmatic access to its Samsung TV Plus ad inventory ...

Kicking off the suite of announcements at NewFronts is the debut of STN, the Samsung Television Network, the broad-FAST channel of the future available exclusively on Samsung TV Plus on Samsung Smart ...

Samsung Ads has collaborated with Amazon DSP to provide marketers with "direct programmatic" access to its premium Samsung TV ...

At IAB NewFronts 2025, Samsung Ads, the advanced advertising division of Samsung Electronics, is calling on brands to go beyond the status quo and unlock the full performance potential of connected TV ...

After launching its interactive ad format on CTV in March, Samsung Ads’ “GameBreaks” is expanding its portfolio of fun-sized, interactive mini-games. Four new gaming titles will soon be available to ...

As a maker of both TVs and mobile devices, Samsung is in a position to benefit from an offering such as Mobile Conversion. Three-quarters of U.S. households own at least one Samsung device, and the ...

For nonprofits, reaching audiences through connected is often out of reach. They have limited resources, a lack of control over audience targeting, and it’s hard to effectively measure impact. But ...

The free, ad-supported service is built into Samsung devices and activates by default on newer smart TVs.

At IAB NewFronts 2025, Samsung Ads, the advertising division of Samsung Electronics, called on brands to go beyond the status quo and unlock the full performance potential of connected TV (CTV).

Expanding its effort to attract more mobile gaming advertisers, Samsung Ads is offering an advertising product that targets mobile gamers who watch content through Samsung TV Plus — its connected TV ...