Talk about a wake-up call. American e-commerce sellers on TikTok recently learned a hard lesson about building businesses on borrowed ground. With TikTok's future hanging by a thread and its U.S. app ...

Customized Ads provide great potential for great ads. Yet when it comes to simple things, marketers often shy away from using feed-based customizations – the implementation costs seem to outweigh the ...

The new application allows Launchpad users to manage display advertising campaigns from one integrated marketing platform. RED BANK, N.J.–(BUSINESS WIRE)–October 22, 2014– V12 Group is thrilled to ...

Google Ads is launching a handful of new features, including an easy way for businesses to create video ads. Google Ads’ Liaison Ginny Marvin announces video creation is now available in the asset ...

Google may have made it easier for marketers to turn a blind eye to text ad testing with automated ad serving, but there are still advantages for those that commit to even a simple cadence of testing ...