Nathan is a tech journalist from Canada who spends too much money on gadgets. You can find his work on Android Police, Digital Trends, iMore, Mobile Syrup and ZDNET. Nathan studied journalism at ...

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The YouTube mobile app is starting to hide its countdown timer and grayed-out skip button when it plays ads. The skip button now only surfaces after a user has watched a specific portion of the ad, ...

Add Yahoo as a preferred source to see more of our stories on Google. TV commercials are practically a synonym for annoyance. But for Gen Alpha, YouTube ads are a can’t miss even when they are a can ...

A new dawn is now on YouTube where it is pushing more ads for Free users to watch on the platform, and this is now heavily felt by basic accounts as the 'skip' button is now hidden away by the company ...

Chandraveer, a seasoned mechanical design engineer turned tech reporter and reviewer, brings more than three years of rich experience in consumer tech journalism to the table, having contributed to ...

YouTube has denied user's accusations that it is deliberately hiding the ad skip button on ads being displayed on the platform. YouTube is the go-to video streaming platform for billions worldwide.

If you're an avid YouTube user, a Premium subscription is almost necessary at this point. That, or an ad-blocking extension. Not only does Premium give you access to ...

There's a "Skip Ad" button, but a new study shows that ad-recall rates on YouTube dwarf those of rival platforms. According to a new study by Precise TV and Giraffe Insights, most kids ages 2-12 (53 ...