In an era where climate change looms large and consumers increasingly demand ethical accountability, the ad industry stands at a crossroads: does it prioritise profits or planet? On Earth Day, we ...

CreativeX, a creative data platform, has unveiled new analysis revealing the ongoing but limited use of sustainability messaging in advertising. The analysis was facilitated by creative data from 2.5 ...

This should cause marketing, sustainability and business leaders to rethink a core assumption. The idea that digital is ...

The advertising industry started paying attention to sustainability in 2022. “Some switch flipped,” said Brian O’Kelley, an ad tech OG and co-founder of sustainability startup Scope3. Interest in ...

Recently, sustainability has taken center stage for an industry where the carbon impact may be less obvious, yet no less significant: advertising technology. The Fast Company Executive Board is a ...

If a sustainability-focused ad product isn’t easy to adopt, measurable and good for performance, most advertisers just won’t use it. Until recently, that was the case at IPG. Although the agency ...

The impact of diversity, equity and inclusion (DEI) and sustainability initiatives on the business landscape is clear. Consider some recent research that shows how DEI and sustainability impact ...

The Acceptable Ads Committee (AAC), an independent non-profit, is calling for the advertising industry to raise awareness among consumers related to the impact of digital ads. It will require a broad, ...

Are you a print subscriber? Activate your account. By Garett Sloane - 39 min 11 sec ago By Lindsay Rittenhouse - 39 min 11 sec ago By Sabrina Sanchez - 39 min 11 sec ago By Ad Age Staff - 1 hour 9 min ...

Adverts from Air France, Lufthansa, and Etihad were banned after being challenged over environmental claims that a watchdog described as misleading. The Advertising Standards Authority criticized the ...