Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

Santiago Guzman is co-founder, chief executive officer, and head of research at Boston-based financial and technology firm Cap8. An essential component of market evolution comes from technological ...

Technological innovation can happen in any sector, and some companies are stand-out examples of that. Certain organizations are redefining what it means to be “tech-savvy” in industries ranging from ...

The world is moving faster than ever, and technological innovation is at the center of it all. From generative AI to data-driven automation, change is happening at lightning speed—and business leaders ...

For years, healthcare industry experts have argued that dentistry remains a decade behind the rest of the healthcare field when it comes to the adoption of innovative technology. Financial constraints ...

Innovative technology in higher education is reshaping teaching, learning, and administrative processes, offering dynamic tools and platforms that enhance engagement, personalization, and efficiency.

Ingenuity is a component of the American identity. The U.S. has affected global changes through innovation, solving pressing problems with new and original ideas. Although the nation is still ...

Despite the attention generative artificial intelligence has received in higher education, it is often discussed solely as a technological innovation rather than a pedagogical one. However, viewing it ...

Workplace safety is something that always needs to be a top priority. The wellbeing of your employees and ensuring they're safe when they come into work, whether this be in a warehouse or an office, ...

How do you build a culture of innovation in your business? This article looks into practical tips for integrating innovation ...