Damaged, overprocessed, and color-treated strands are restored to a state of softness, strength, and high-gloss shine.

Japanese hair straightening, AKA “thermal reconditioning treatment,” videos have been popping up across my social media timelines, but what is it exactly? The end results look similar to a relaxer, ...

Japanese hair straightening is all the rage for its promise of sleek, shiny, and frizz-free hair for months. But here's the kicker: it's not the best choice for every hair type and could have ...

If it feels like everyone on your social feed went to Tokyo this year, you’re not imagining it. Japan has become one of the premier destinations—not just for travel enthusiasts, but for beauty ...

Adopting this ritual from Japan is giving your hair and scalp a complete treatment. In just a few steps, you'll gain shine, strength, and relaxation. Much like skincare, Japanese hair philosophy ...