Forbes contributors publish independent expert analyses and insights. Renae Gregoire covers content marketing and great content experiences. They explode into our feeds, capturing attention and ...

In a world obsessed with popularity, is viral video the best route for B2B brands – and what does it take to get there? Jessica McGreal investigates The viral epidemic has hit. Whether it’s likes, ...

Odds are fairly likely that you’ve been in a room when someone has asked a content marketer or social media manager to “make a viral video.” Unfortunately, the task isn’t as simple as it seems. Videos ...