Google brings back 30‑second unskippable ads to YouTube, after it had previously scrapped them to make audiences happy years ago.

Google just announced via blog post that it has now begun rolling out unskippable ads globally on YouTube on TVs. Google AI ...

YouTube's crack down on ad blockers leads to unskippable blank video ads on the platform. Credit: Klaudia Radecka/NurPhoto via Getty Images YouTube ad-blocker users, prepare to stare at nothing for ...

YouTube continues its war on ad blockers, recently showing a notice that confirms videos are slightly slowed down for ad blocker users, while the platform is preparing for longer ad formats. Earlier ...

YouTube Premium offers an ad-free experience, but it's not cheap. If you jumped into the subscription, you may have thought it was the only way to avoid interrupting your movie trailers, cuts into ...

Every year, we at YouTube love to look back at the top performing ads of the past 12 months to showcase the brand creativity that shapes our culture. And 2024 was no different — except for one thing.