Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Just a few years ago, iRobot, best known as the maker of the Roomba, was riding high, with annual ...

iRobot, the maker of the Roomba, filed for Chapter 11 bankruptcy after financial struggles. A failed $1.4 billion Amazon acquisition contributed to iRobot's financial woes. Here's how the pioneering ...

iRobot, the maker of the Roomba vacuum cleaner, filed for bankruptcy protection on Sunday, saying that it would go private after being bought by Picea Robotics, its primary manufacturer. The company, ...

iRobot, the maker of the popular Roomba vacuum cleaner, filed for bankruptcy protection on Dec. 14, saying it would go private after being purchased by its Chinese manufacturer. In a news release on ...

iRobot just filed for Chapter 11 bankruptcy, following years of declining revenue. The company was acquired by Picea Robotics, a Chinese robot vacuum manufacturer. While Roomba users will still be ...

Roomba maker iRobot filed for Chapter 11 bankruptcy protection on Sunday and said the robotic vacuum cleaner would sell itself to a Chinese contract manufacturer. Shenzhen PICEA Robotics Co., which ...