Marketers rely on CDPs to collect, unify, organize and analyze customer data, but the onus is still on them to manage fragmented data. The role of marketing has undergone a profound transformation in ...

Forbes contributors publish independent expert analyses and insights. Exploring Cloud, AI, Big Data and all things Digital Transformation. If there’s one thing we can all agree on in the age of ...

The Salesforce 2020 State of Marketing research showed that Customer Data Platforms (CDPs) were among the highest priority investments for CMOs in 2021. The research found that customer data sets the ...

Citizens today expect seamless interaction across state websites. When someone renews a driver’s license online, they want the Department of Motor Vehicles to recognize them and pre-populate as much ...

The CDP market is expanding again in 2025 — but the action is with embedded tools and acquisitions, not fresh startups. The Customer Data Platform (CDP) industry is gaining fresh momentum in 2025 — ...

Matt is an associate editorial director and award-winning content creation leader. He is a regular contributor to the CDW Tech Magazines and frequently writes about data analytics, software, storage ...

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Treasure Data, the Intelligent Customer Data Platform (CDP) built for enterprise scale and powered by AI, today announced its recognition as a Strong Performer ...

It’s widely acknowledged that innovation drives a company’s growth and product development, and for organizations with research and development labs, these environments are central to that innovation.

This high-level definition of a data platform is meant to help frame conversations about the category and compare vendors and their place in it. The definition itself is a moving target since the ...

The new and varying amounts of data surrounding electric vehicles has technology makers scurrying to develop new tools for policymakers, planners, charger operators and utilities. Intertrust ...

Although structured social-emotional learning (SEL) has been around since the mid-90s, schools’ focus on SEL has skyrocketed following the impact the COVID-19 pandemic had on education. As remote ...

Colleges and universities can make better use of the data they collect by implementing solutions that offer greater visibility and management. Matt is an associate editorial director and award-winning ...