Find the latest brand positioning news, analysis and opinion, from launching a new brand to brand overhauls, finding a brand identity and rebrands.

Chief Executive Officer of Burger King UK since 2018. Alasdair has over 25 years of experience in the casual dining sector as ...

UKTV’s Penny Brough explains why adding AI to the marketing remit is a “natural fit” as she leads the broadcaster’s ...

Forget “proven playbooks” and chasing 10x growth, there is no one-size-fits-all approach for successful B2B marketing. Nuance ...

Holly Budge is a world-class adventurer and multi-award-winning social entrepreneur who inspires leaders to embrace ...

Holland & Barrett believes it has the “foundations in place” through messaging, in-store experience and loyalty to be seen as ...

It might make for a neat conference hook but Share of Experience isn’t a new metric, it’s just another way for marketers to ...

As Expedia launches a new UK brand platform to build awareness, the wider business is looking to deliver a “differentiated” ...

With sourdough now accounting for one in four pizzas sold in the UK, Papa Johns hopes the launch will help it win a bigger ...

On the Beach chief customer officer Zoe Harris will join Greggs as customer and marketing director in May, taking over from ...

Aoife is a marketing specialist within the media and entertainment industry, working on some of the most popular global media ...

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne ...