While UGC is booming in music, other industries are catching on. The 2024 presidential election was just one example of how ...

Publicity stunt marketing covers a wide range of themes, from billboard ads to TV commercials, but most recently, it's the ...

The campaign presents a series of fictional, satirical product and service concepts designed to mimic startup-style offerings ...

Opal launched Gem, a new AI solution, to help large brands unify the layers of media and tech within their organizations.

In an interview with Communicate, Olfa Messaoudi, Chief Digital Marketing Officer at L'Oréal, shares how the beauty giant is ...

Over the past year, 'clipping' has grown from a promotional tool in the livestream space to a key strategy for promoting ...

No single ad measurement methodology works well anymore for brands with multiple points of sale. That is why attribution ...

Legal services is one of the most competitive verticals in search – and the firms pulling ahead aren’t just spending more on ...

Creator marketing drives results on YouTube, TikTok, and Meta but remains priced as sponsorship. YouTube’s new API helps ...

Kirsten Stagg. You have risen through the ranks at Volkswagen Group and are now marketing director at Skoda. Tell us about that journey. I joined Volkswagen Group UK straight out ...

Mazarron launches campaign warning of risks of screen use in children, with age-based limits and guidance for families and ...

From agentic AI workflows to product-led growth and GEO pipelines, here's a data-backed breakdown of 18 growth marketing ...