While most of the debate over artificial-intelligence technology at colleges centers on the classroom, there’s another hotbed of AI adoption on many campuses — the marketing and communications office.

H igher ed has an image problem. “The biggest national-security problem that no one is talking about is the fact that we’re seeing college-going rates decline tremendously,” Seth Bodnar, president of ...

Many colleges have found it beneficial to increase digital marketing efforts during this time, including paid search and paid social, to effectively target the specific audiences they need to reach.

Are you a print subscriber? Activate your account. By Brian Bonilla - 49 min 9 sec ago By Jack Neff - 1 hour 49 min ago By James Levy - 3 hours 19 min ago By Gillian Follett - 3 hours 19 min ago By ...

The Luther College Board of Regents recently unanimously approved marketing as the newest major in the college’s curriculum. Starting in fall 2025, the new program will provide coursework for students ...

The people who know how best to market to college students are other college students – and that’s doubly true on a social media platform whose entire user base is college students. Teddy Solomon and ...

CHAPEL HILL, N.C., Nov. 9, 2020 /PRNewswire/ -- Value Colleges (www.valuecolleges.com), an independent online guide to the best values in undergraduate and graduate education, is pleased to share ...