Pepsi’s latest summer campaign featuring Ahaan Panday and Aneet Padda has turned into a massive digital phenomenon, clocking ...

WHEN it comes to selling products, no one can brand it like Beckham. He inked a deal with Adidas as a 21-year-old Manchester ...

For eight years, the Rolex GMT-Master II ref. 126710BLRO was the single most wanted steel sports watch on the planet. A watch ...

Uefa are close to finalising two global sponsorship deals for their club competitions with revenue set to soar to more than €1bn (£870m) ...

When Poppi started running TV spots, Ellsworth said the goal was to stand out as much as possible, doing the opposite of what ...

Innovation efforts in food and beverages set the tone for a solid fiscal 2026 start as PepsiCo Inc. beat Wall Street’s high-end forecast for earnings and revenue in the first quarter. For the 12-week ...

Being in charge of marketing for a massive, successful company comes with a lot of pressure. You’ll have millions of eyes on ...

Super Bowl LX is over and the Seattle Seahawks have triumphed over the New England Patriots. While their epic battle was the star of the night, the commercials that surrounded the game were just as ...

India’s soft drink giants are scrambling to respond as scrappy homegrown brands muscle into their turf, one cheap bottle at a ...

Innovation efforts in food and beverages set the tone for a solid fiscal 2026 start as PepsiCo Inc. beat Wall Street’s ...

As the meat snacks marketer expands, it is collaborating with the “Star Wars” universe for a campaign spanning retail, ...

Pan Am was the airline that defined the jet-set timepiece. Sam Kessler asks what made Pan Am an icon and why it’s still ...