Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Just a few years ago, iRobot, best known as the maker of the Roomba, was riding high, with annual ...

iRobot, the maker of the Roomba vacuum cleaner, filed for bankruptcy protection on Sunday, saying that it would go private after being bought by Picea Robotics, its primary manufacturer. The company, ...

Let’s be honest. House-cleaning is time-consuming, and we are always looking for ways to make it easier. And there’s nothing easy about dragging a cumbersome vacuum cleaner around your home. Luckily, ...

We independently review everything we recommend. When you buy through our links, we may earn a commission. Learn more› By Liam McCabe iRobot filed for bankruptcy in December 2025 and expects to be ...

Amazon Prime Day 2025 offers deals on robot vacuums, with savings up to 55% on brands like iRobot, Shark, and roborock. The four-day sale runs from Tuesday, July 8 to Friday, July 11. Featured deals ...

Roomba maker iRobot filed for Chapter 11 bankruptcy protection on Sunday and said the robotic vacuum cleaner would sell itself to a Chinese contract manufacturer. Shenzhen PICEA Robotics Co., which ...

What happens when a company that once defined an industry begins to lose its edge? For years, iRobot’s Roomba was the gold standard in robotic vacuums, a household name synonymous with convenience and ...

iRobot just filed for Chapter 11 bankruptcy, following years of declining revenue. The company was acquired by Picea Robotics, a Chinese robot vacuum manufacturer. While Roomba users will still be ...