Programmatic advertising is also becoming a larger part of Netflix’s strategy. Since launching its in-house ad tech platform, ...

The joint sessions will be part of parent company Haymarket’s activations for its portfolio of marcomms brands during the ...

Outdoor clothing brand Patagonia has appointed Amanda Calder-Mclaren to the newly-created role of senior director of ...

Amid “record” customer satisfaction and growing profits, Tesco is accelerating investment in AI to bring personalisation to ...

Marketing Week’s analysis finds average marketing salaries are in decline across the board, regardless of seniority and ...

Supporting working dads may not seem business critical, but dig deeper and you’ll find this particular blind spot could be ...

UK marketing spend has risen to a two-year high, as brands increase budgets in events, PR and main media advertising.

Supporting working dads may not seem business critical, but dig deeper and you’ll find this blind spot could be costing your ...

Chelsea forward Cole Palmer is one of many young athletes who have built a personal brand off the pitch – and it’s changing how brands interact with athletes.

Most brands invest in personalisation, but few connect the dots across channels. AI adoption is rising, yet data, activation ...

Esure is ramping up brand and marketing investment, unveiling its first TV ad in almost two decades featuring a new brand ...

Influencer marketing is a measurable, scalable and credible alternative to traditional media. But are creators inherent brand ...