James has three other approved trademarks -- "Bronny," "Bronald" and the signature of "B J Jr." He applied for them in 2022 ...

The agency said Wednesday there would be a “likelihood of confusion” between the proposed “B9” logo and a logo that was ...

In order to progress in his basketball career, Bronny James had to overcome a cardiac arrest episode during the summer of ...

Nike’s promise in Bronny James has always been sky high. He first signed with them on an NIL deal before he began college at ...

Nike has hit an early roadblock in its efforts to expand Bronny James’ personal brand, with the company’s trademark ...

The federal agency ruled that the stylized design closely resembles an existing mark owned by a Texas-based golf apparel ...

Bronny James' recent attempt for a trademark ended up as an airball. The Los Angeles Lakers guard James had a trademark filing through Nike get rejected ...

The couple's daughter Sunny, 17, also joined her family to walk the pink carpet at the L.A. premiere of the Netflix comedy, ...

Nike’s Bronny James “B9” trademark faces rejection, and the reason behind it could complicate his growing brand.

Per ESPN's Michael Rothstein, United States Patent and Trademark Office documents showed that Nike's trademark application ...

People who grew up in the 1990s might remember Nike (NYSE: NKE) as one of the coolest brands on Earth, with trend-setting ...

Nike's trademark filing for Lakers guard Bronny James' "B9" logo has been refused because of a "likelihood of confusion" with ...