Since I'm such a fan of design, but I don't have any talent for it, so I hire really great designers and tell them to go nuts and the feeling that I want is someone walking into my house and going, “oh wow, …

There are two basic standards for judging design: function and aesthetics. Usefulness is not necessarily beautiful, but it must not be neglected because of the pursuit of function. Harmony and contrast …

The principles of design are essential guidelines that artists, designers, and creators use to arrange the elements of design (line, shape, colour, texture, space, etc.) in a visually appealing and coherent …

Many of the designations used by manufacturers and sellers to distinguish their products are claimed as trademarks. Where those designations appear in this book, and Peachpit was aware of a trademark …

What is design? Design is a problem-solving activity. Design is a plan, map, or drawing. Design is to present ideas in visual form.

As a design thinker, the problems you are trying to solve are rarely your own—they are those of a particular group of people; in order to design for them, you must gain empathy for who they are and …

SIGN ELEMENTS GUIDE Acknowledgements: New York Institute of Art and Design (NYIAD) Course materials are written by NYIP staff, project managers, subject matter.