A city in France removed advertising from buses and replaced it with free books. The result? Commuters now arrive early on purpose, using travel time to read instead of scroll. The initiative promotes literacy, reduces ad fatigue, and turns public transport into a shared cultural space. Important Details: • Bus ads replaced with free books • Available to all commuters • Encourages reading during travel • Improves public transport experience • Boosts literacy and culture • Reduces visual advertis
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