12K views · 95 reactions | The essence of mountain biking, distilled...

At CUBE, we're all about the ride 🚴. We share your passion for cycling, and that drives everything we do. You might know us for our exceptional bikes, accessories, and clothing, but there's so much more to CUBE than meets the eye. So come behind the scenes at our Waldershof 🇩🇪 headquarters, and let us show you around. We sell CUBE products in over 70 countries 🌍, and make more than a million bikes every year 🚲. But it all starts here. From our in-house design teams 🎨, purpose-built test la

A hardtail is a versatile beast, so it helps to have the right kit to get the most out of that versatility. Completely revised for 2022, the brand-new Analog's sleek looks are thanks to its smooth-welded head tube and seat tube junctions. It incorporates a threaded bottom bracket and internal cable routing for long-lasting service and simple maintenance. There's even a flat disc mount that integrates seamlessly with our kickstand mount, and integrated mounting points for ACID mudguards and carri