A sneak peak at our NEW Hair Contouring collection, more personalized and more premium than ever before. With our stunning color, cut and texture options at your fingertips, get ready to take contouring beyond mere face-shape definition. We can't wait to share it with you, Wella Family! | Wella Professionals

Elevate Your Blonde with Wella Professionals. BlondorPlex with Bond Builder Technology delivers luminous blondes without compromising on lift, while Illumina Color creates reflective, natural-looking results. | Wella Professionals

Hair color how-to: lilac frost hair by Painted Hair! 💜⁣ ⁣ Products used:⁣ 1️⃣ Lightener: Wella Professionals Blondor Freelights White Lightening Powder.⁣ 2️⃣ Toner: Wella Color Fresh Masks in Lilac Frost.⁣ 3️⃣ Styling: Wella Perfect Setting Blow Dry Lotion and Wella Stay Firm Workable Finishing Spray.⁣ ⁣⁣ Buy one, get one 50% OFF the NEW Wella Color Fresh Masks this month at Cosmo Prof! Our US and Canada stores are closed today in observance of the holiday, but you can still shop online or in t

There are only two words to describe @ledafazal's newest creation: pretty and pink! 💕⁣ ⁣ @ledafazal used Wella Professionals Magma by Blondor /65 Violet Red Violet to lift and tone in one single step. The Wella Magma by Blondor 2-in-1 creative system allows you to craft the most personalized color results, from soft to expressive.⁣ ⁣ Find Wella Magma by Blondor at Cosmo Prof! Receive FREE SHIPPING on orders $150 through February 28th. SHOP Wella: http://spr.ly/6183Kk12X ⁣#repost | CosmoProf