Facebook Conversions API: What It Is and How to Set It Up
Facebook Conversions API: What It Is and How to Set It Up
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As digital advertising continues to evolve, what we’ve learned from businesses using the Conversions API is, the better your data, the better your performance. The Conversions API creates a direct connection between businesses’ marketing data and the Facebook systems that optimize ad targeting, decrease cost per action, and measure results. The Conversions API Gateway is a self-service configuration option in Events Manager. You can select Conversions API Gateway under Data Connection Platforms
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