Ever heard Sharks talk about a startup’s “Customer Acquisition Model” and wondered what it means? You’re not alone. Welcome to Business Ki Bhasha — where we simplify startup and finance jargon. A Customer Acquisition Model is how a business gets customers. The key metric here is CAC (Customer Acquisition Cost) — the cost to acquire one customer. Why do Sharks care so much? Because if acquiring customers costs more than what they spend, growth becomes a problem. Watch the video to understand what