Bundling Effect Technique 🍔 Product bundling is a technique in which several products are grouped together and sold as a single unit for one price. This strategy is used to encourage customers to buy more products. McDonald’s Happy Meals are an example of product bundles. Instead of selling a burger, soda, and french fries separately, they are sold as a combination, which leads to more sales than offering them separately. Follow @marketians for more interesting stuff 😇❤️ . . . #mcd #burgerlove